| IN
THIS ISSUE - Prepared Exclusively for YOU |
- Events:
[WEBCAST] "Spark Imperfect Action, Fall on Your Butt and Laugh About
It"
- Featured
Article:
"How An Integrated Comment Strategy Makes You More
Attractive to Follow on Twitter"
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at SparkActionNow dot com"
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September
4, 2009
Volume
1, Issue 7
Published twice
monthly. You're on our list because you signed up for one of
our programs or updates to the
blog.
To change your subscription, see the
link at the end of the email.
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| MESSAGE
FROM MARIAN |
A warm welcome to all the readers
of the Spark Online Success ezine, including you in the UK, Switzerland
and Singapore. I appreciate you and look forward to
collaborating with you soon!
Hello!
It's
Labor Day weekend in the United States and we're looking forward to a
potluck/cookout on Monday with friends. Also I'm going to
have a follow up conversation with someone new I met at the recent
Women
2.0/Startup Weekend in San Francisco.
Instead
of the "let's grab coffee and chat" route, we're going to go hiking and
hope we don't embarrass ourselves by coughing up a lung! After a little
banter about who might be in better shape, we finally laughed and said,
"Screw
it, let's do it!"
And in
that spirit, I want to invite you to join my next live
webinar. It's called
"Spark Imperfect Action, Fall on
Your
Butt and Laugh About It".
Learn more in the Events
section.
So let me
tell you how the webinar came to be...
Last week
I was skyping with my UK friend and business process specialist
Paul
Hutchins ( @paulhutchins). You see,
I've been meaning to change my
Twitter bio from "boring" (this is what I do) to something more
reflective of my authentic self. So I messaged Paul with my
new Twitter bio.
Well,
Paul read it and started laughing. And that's when he dared me...
And what
came next begin with this simple "innocent" tweet:
Followed
by this Twittersation
(conversation):
So if
you've been sitting on the fence about taking YOUR next success step,
or you've failed and haven't quite recovered, then let me help you get
the spark you need to take your next step. See
how in the
" Events" section. Because sometimes, you've just
gotta say "screw it
and just do it!"
Warmly,
Marian
Sparks!
Strategic Business Advisor
& Action
Mentor
Helping
You Get from Where You Are to Where You Want to Grow Your
eBusiness
P.S.
Enjoy your weekend, be it a 2 day or 3 day event!
P.S.S. I
invite
your
comments, suggestions and ideas
on what you want me to share next. Just send me an email or
complete the contact form on the blog! And
I just might feature you in the next eZine or blog. Don't
worry,
I'll never release your email address. But I'd love to share
your Twitter ID or website. So don't forget to include that!
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| UPCOMING
EVENTS |
WEBCAST
- "Spark Imperfect Action, Fall On Your Butt And Laugh About It!"
September
10 (Thursday) - 12 NOON PT / 3pm ET
LOCATION:
Your Computer or Telephone
MARK
YOUR CALENDAR NOW!
Sometimes we all need a little (or big) spark to get us into gear! And
it's time for YOU to STOP playing small and
shrinking from the world. It's time for you to START becoming resourceful at getting what you need,
so you can get what you want.
Aren't you ready to serve those who need what you have to
offer? They've
been waiting long enough and so have you...
This 60-minute call is so
"imperfect" that the registration page isn't up! I'm dead
serious.
See, no link!
During this call I want to inspire you to take your next "imperfect"
step forward along your journey. And I'm willing to
share my missteps so that you can laugh with me.
So while I get the various pages in order for you to register, I want
you to do this....
Imagine what your life would be like if you could accomplish that ONE
important thing before the end of the 2009...heck before the end of
October.
If you could ask me just one question about taking that NEXT step to
achieve your business goal, faster and with more ease, what would your
most important question be?
Think about it....Get the spark you need to take your next success
step.
On Tuesday, Sept 8th, I'll
share more with you.
So Stay tuned...
|
| FEATURED
ARTICLE |
|
"How
An Integrated Comment Strategy Makes You More Attractive to
Follow on Twitter"
by
Marian Sparks!
Want people to get to know you better? Provide more value
when you share your experiences, knowledge and opinions on the topics
that matter to THEM. One way to do that is to integrate your
comments to the twittersation. So before you (re)tweet that
interesting blog post, do this first:
1.
Read the article for tweet-worthinness before you pass it on
You'll
be surprised by the number of people who see a tweet-worthy headline
and simply pass it on by affixing "RT" in front it. Or they
simply
forward it because a "popular" person sent it out. Read the headline,
then click on the link to assess whether YOU think the content is
relevant and valuable to your community.
2.
Comment on the most compelling point before you pass it on
Some
blog posts don't move you to comment on them directly. For
example, a list
of "50 Ways to X" may be useful to you. But leaving
behind a "thanks for
the post" comment isn't insightful or valuable to
others.
However, in your retweet (or RT) you can add, "gotta do #12 &
#35". It gets readers curious. When they click the link, they
will
mentally agree or disagree with you. And if it's tweet-worthy, they'll
pass along the information to their followers. But great
conversationalists do more. They respond to you
directly about
your comment which enhances the conversation and your relationship.
For
opinion pieces, see if there is a point that the author makes
that truly resonates with you. Share your direct experience
(stories are wonderful here) or suggest an alternative point of view.
The point is to
leave a comment that adds value to the community, so that when read,
gives people a better view of who you are as a person.
3.
Shorten the URL before you pass it on
If the
original
article came to you from someone on Twitter, then use the same link as
part of your retweet (RT). It's the courteous thing to
do. Otherwise,
use a URL shortener like http://bit.ly to share the blog
post with your
Twitter community. Remember, you just posted your insightful
comment.
So when you tweet your link, refer to the fact that you've made a
comment. Interested reader will be curious about what you said.
And
your comment gives them more information about who you are as a person.
4.
Add your Twitter user name to your comment before you pass it
on
Not all
blogs have a comment field to capture your Twitter ID. This means you
will need to manually add your twitter URL at the bottom of your
comment. When you add your Twitter link, those who want to
connect
with you further can do so via Twitter. And if your comment
really
resonates, you might get a tweet that says they followed you from XYZ's
blog. It's happened to me and it can happen to you.
5.
Now, pass it on
You've
left an insightful value-added comment on the blog. You've
included your Twitter ID so that others can engage you further. You've
shortened the link (or the original) to get to the article.
Now you simply bring attention to your contribution when you
(re)tweet the article.
Commenting
on blog posts first, then sharing the link on Twitter does
require an
investment of time. An integrated comment strategy could mean
the difference in generating mindful conversations and
connections with people.
Give this
strategy a test drive during the next couple of weeks. See
how it enhances your
relationships with existing Twitter followers, attracts new followers,
and deepens connections with thought leaders who author the posts.
So, how are
you turning your comments into attractive conversation starters?
Copyright
2009
Marian Hodges MBA and
SparkActionNow.com
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they desire to grow their eBusiness. If you’re ready to
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now at http://sparkactionnow.com
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| MARIAN
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|
| ABOUT
MARIAN |
Marian
Hodges MBA (aka MarianSparks!) is
a MIT-trained MBA, business strategist, and success m  entor. She works with
business leaders and
service-focused business owners seeking to achieve their optimum
revenue and cost savings, but struggling with the best strategy to get
things going and get things done.
A former educator,
Fortune 50
executive and now entrepreneur, Marian combines her passion for making
an impact and harnessing the Internet to build connections, collaborate
and serve clients. Her philosophy: It’s Your livelihood. Your
lifestyle. Your legacy. Experience it now!
An American born
and raised in the Philippines and Japan, Marian acquired a unique
perspective for sparking change and making an impact. What gets her
excited? Exchanging ideas and collaborating on how to make
an impact, build a legacy, while enjoying as many laughs as
possible along the way! Because doing well while doing good in business
is supposed to be
fun!
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For a wealth of
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Success eZine published twice a
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For more frequent
updates or to simply connect
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